Let's get back on topic and that is your own blog. Why do you need one? The way I use mine is to send people back there for more information and to get leads so I can follow up with them and help them get into a business or a course that I have or whatever you have to sell or even a service. Guys you have to get the word out. You have to put content out if you want free organic traffic. You want a place to send people to read more about you. Even if you are doing paid traffic all the time.
http://startrealbusinessesonline.blogspot.com/2014/03/start-real-business-online-with-blog.html
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